The Internet Movie Database Essay Example for Free

The Internet Movie Database Essay As Phileas took his seat, he wondered what the movie he had heard so much about would be like. With the busy life he led working at the store all day and night, he barely ever got time to go to the movies. But, after a long and winding day, he looked for some respite in this movie called ‘The Pursuit of happyness’. The curtain was raised, as the story of a young man named Chris Gardner, living in the midst of the depression of the 1980’s in capitalism-led San Francisco. Phileas saw Chris unfolding the story of his life before him- a life full of struggle tears and despair. ‘That feels familiar,’ Phileas wryly smiled. Chris was not able to get a good education, and amidst the economic crisis and trauma, his wife leaves him with the custody of his young boy Christopher. ‘Dont ever let somebody tell you You cant do something. Not even me. All right? ‘ Chris tells his son, and Phileas is reminded of his own son Joshua, and his heart aches with the earnestness with which he wants his son to have a better life than his own. Around him, Phileas sees people in the audience, and there is a certain melancholy in the air. Smiles, tears and glistening eyes-the atmosphere was mixture of emotions as everyone seemed to feel the sobriety. Phileas breathes heavily as he sees Chris struggle to get a place to sleep every night. Chris does not lose hope, however and applies for an unsalaried internship at Dean Witter. If he proves himself, his dream of becoming a stockbroker might come true, and he might be able to give his son life he himself never had. Phileas could see memory of images flashing before his mind, as he pictured himself working at the store†¦. at home, with his wife and son†¦there is an eerie silence†¦suddenly, someone screams†¦tears†¦rage†¦despair†¦. Phileas can’t take it anymore†¦he wants to escape†¦please, God†¦ ‘The important thing about that freedom train, is its got to climb mountains. We ALL have to climb mountains, you know. Mountains that go way up high, and mountains that go deep and low. Yes, we know what those mountains are here at Glide. We sing about them. ’, Phileas heard a character speak, and he is brought back from his reverie. A smile played around his wrinkled lips as he admires Chris’ wit and humor despite the troublesome times he is facing. Phileas could not help feeling guilty at how he treated his family. How often he would lay hands on them! Oh†¦how much he regretted that†¦but never changed his ways†¦ Phileas leaned over to his left, as he saw Chris on the big screen before him. Here was a man full of belief and optimism. Here was a man who was determined to leave his yesterday behind and work for a better tomorrow. This was the story of one man’s struggle to the top. One could not help but admire the beauty and simplicity of it all-the entire take was effortless, and the expression was truly aesthetic and beautiful. Chris is asked whether he would like to work at Dean Witter. At last! Victory! Phileas felt the warm tears rolling down his cheeks. The emotion is overwhelming. This one moment shall change Chris Gardener’s life, (and, he exclaimed, the movie is based on a true story! ). Phileas sat on his chair, spellbound by the magic and power of the human will. The audience applauded as curtains fell. Suddenly, he felt the weight of the world lifted from his shoulders. He felt he was not alone after all. As Phileas walked out of the cinema, he put on his cap. ‘That was a most wonderful experience! ’ he thought to himself. As he waked past the street lamps, the misery he thought the world was painted with seemed to have faded away. Maybe there was hope for him after all†¦Ã¢â‚¬â„¢maybe happiness is something that we can only pursue and maybe we can actually never have it’, in Chris’ words. Phileas’ house appeared from behind the trees. He had been so engrossed in his thoughts that he had not realized he had reached home already! Phileas rang the doorbell. The door opened with a creak, and his wife and son stood before him, astonished to see the tears forming in his eyes. In a sudden, inexplicable burst of emotion, Phileas hugged both of them. It was a feeling of love, warmth and hope they had not felt in a long, long time. Phileas could finally be at peace with himself. References: ‘The Pursuit of happyness (2006) Memorable quotes ‘, The Internet Movie Database, http://www. imdb. com/title/tt0454921/quotes

Marketing Plan For Hospitality And Tourism Industry

Marketing Plan For Hospitality And Tourism Industry Explaining the importance of market research and advantages and disadvantages of implementation of the marketing plan for Hospitality/Tourism industry are the key concepts of this essay. To attain these objectives at first a brief description of market research and marketing plan have been given respectively followed by the importance of their presence in the service industry. Philip Kotler has defined market research as the systematic design, collection, analysis and reporting of data and findings relevant to a specific situation facing the company. (2009:190) Market research links the consumer, customer and public to the marketer through information used to identify and define marketing opportunities and problems. (Albert Breneman Blankenship et al, State of the art marketing research, 1998, pg 7) Market research is a vital part of any successful business today. Some of the benefits of market research for the operation of Hospitality industry are: Market research helps the industry to identify opportunities in the marketplace. For example, if you are planning to open a hotel/restaurant in a particular geographic location and have discovered that no such organisation currently exists, you have identified an opportunity. Thus the opportunity for success increases if the location is in a highly populated area with residents who match the target market characteristics which also can be done by research. Market research minimizes the risk of doing business. For example, marketing information may indicate that a marketplace is saturated with the type of service you plan to offer. This may cause you to alter your product offering or choose another location. Market research uncovers and identifies potential problems. Suppose your new hospitality organisation is thriving at its location on the main road through town. Through research you learn that in two years, the city is planning a by-pass, or alternate route, to ease traffic congestion through town. Youve identified a potential problem. Market research creates benchmarks and helps you track your progress. Its important to know, for later comparisons, the position of your business at particular moments in time. Ongoing market research allows the industry to make comparisons against benchmark measurements as well as chart of progress between research intervals (such as successive annual surveys). Success depends on a lot of things, but when you have information about a particular market segment, a geographic area, or customer preferences, youll be better prepared to make the decisions that can make or break your business. Many companies use market research as a guide. Whether you want to expand your business into a new area or introduce a new product, market research plays a great role in hospitality industry by providing valuable insight to prevent costly missteps. A marketing plan begins with the identification (through market research) of specific customer needs and how the firm intends to fulfil them while generating an acceptable level of return. It is a written document that details the necessary actions to achieve one or more marketing objectives. It can be for a product or service, a brand, or a product line. Marketing plans cover between one and five years. It generally includes analysis of the current market situation (opportunities and trends) and detailed action programs, budgets, sales forecasts, strategies, and projected financial statements Advantages of implementation of the marketing plan for the service industry: It is imperative for the organization to regularly assess its competitive strength amidst its competitors in the market. This helps the organization in developing and modifying its marketing and sales planning. A well-written, comprehensive marketing plan is the focal point of all business ventures because it describes how you plan to attract and retain customers, the most crucial aspect of a business. It is the heart of the business, the basis from which all other operational and management plans are derived. Marketing offers you a wealth of information that if applied correctly virtually can ensure your success. Determines demand for product Aids in design of products that fulfil consumers needs Outlines measures for generating the cash for daily operation, to repay debts and to turn a profit Allows for test to see if strategies are giving the desired results Disadvantages of implementation of the marketing plan for the service industry: Identifies weaknesses in the business skills Leads to faulty marketing decisions based on improperly analyzed data Creates unrealistic financial projections if information is interpreted incorrectly Identifies weaknesses in the overall business plan (Mary Bellis. Marketing Plan for the Independent Inventor) The implementation of Marketing Planning simply tries to structure and shape the proposed marketing programmes and activities of the organisation. It offers numerous advantages; along with some drawbacks. However, the advantages outweigh the drawbacks. Part B Introduction This report is about a luxurious hotel from UK, which provides Spa utilities. Things like promotional products, who are the targets market, price, are going to be explained in detail. Spa Hotel The word spa, taken from the name of the famous mineral springs in Spa, Belgium, has become a common noun denoting any place with a medicinal or mineral spring. Less well known is its Eastern New England sense, soda fountain, probably an allusion to the carbonated or mineral water that is a staple ingredient of many soda fountain concoctions. The term Spa is associated with water treatment which is also known as ballneotherapy. Spa towns or spa resorts (including hot springs resorts) typically offer thermal or mineral water for drinking and bathing. They also offer various health treatments. The belief in the curative powers of mineral waters goes back to prehistoric times. Such practices have been popular worldwide, but are especially widespread in Europe and Japan. Day spas are also quite popular, and offer various personal care treatments. Chosen organisation: Alexander House and Utopia Spa Hotel It is located in EAST STREET, Turners Hill, West Sussex. It is an exclusive country house set in 175 acres of mature gardens and parkland yet only 15 minutes from Gatwick Airport and major motorways. The hotel has a vast range of amenities to include Utopia Spa: Target customers, Promotional activities and the Prising of the chosen product: The Hotel Spa doesnt have a specific target market but they put an accent on the adults which are keener to spend some relaxing days at a spa centre and old people too, who are coming for healthy treatments. Like any other business, the strategy to attract more customers includes promotional offers: Sunday Night Spa escape -enjoy, invigorate with an energetic massage concentrating on the back, neck and shoulders. Time= 25 minutes Bust your confidence with a special facial treatment with natural and fresh ingredients. Time = 25 minutes 50% off if you will take dinner in the hotels restaurant Everything for the price of  £140.00 Spring Special Spa Break  £159  £50 toward treatments of your choice Dinner allocation of  £30 on food only Overnight accommodation Analysis of the consumer survey questionnaire to find out the present market position of Spa Hotel: The table and pie charts given below give a breakdown of a market research on spa hotel in UK. As can be seen, people generally expect convenient, affordable and optimum services from the mentioned hotel. Research has been done by using questionnaire method, completed by 10 people from all walks of life. When we found an answer to the investigation question arisen in this report, firstly we will display the data in a table and pie chart respectively and, then, the descriptive statistics that allow us to reinforce those results and better understand those differences. In the second question, Spa experience has divided in 3 major catagories namely calm and quite place, busy night life and country side. Majority of people (6) wanted a calm and quiet place for their spa experience. A substantial number of people (3) have chosen busy night life while only one person has supported country side. In this context, we see that, in terms of the pieces of per night of a spa Hotel, the responders(6) prefer mainly option one which is  £125- £190 the lowest instead of the others, the second lowest price; in second place as 3 people chose it. Lastly nobody prefers the price of  £250- £350 for their spa experience in contrast 1 person choose option three ( £200- £300), which is second more expensive one. According to the table of second question of price section, Basic+Additional package are not on the preferred list of the people. On the other hand all inclusive and individual packages got the equal position of getting 50% response each, when responders answered about their preference about the packages. In term of services, restaurant, shopping outlets and beauty saloon are majoring in the main services offered by the Spa Hotel. 60% people have expressed that they would enjoy restaurant facilities most. Shopping outlets have come in second position with 30% while only 10% liked Beauty saloon. In the last question, people have been asked about whether they like to have outdoor facilities like cycling or climbing on a mountain offered by the spa hotel or not. 8 out of 10 people expressed the intention of joining either of the facilities. In contrast, only 2 people have denied to having them in their spa experience. Conclusion To sum up we can say that the opinion of peoples about the spa hotel defers in many ways but they have some similarities as well. One of them is they all like to have the experience of a Spa hotel. There are some restrictions that may be pointed out in this study, namely the fact of not having been highlighted a stricter age rank within the population and the samples dimension is somehow reduced. In terms of future threads of investigation, it would be interesting to cross the gender variable with age, income level, professional occupation and also to expand the same study to more than a country.

The Art of Ancient Rome :: Essays Papers

The Art of Ancient Rome The Roman sculptures and architectures were greatly influenced by the Greeks and also some effects by the Etruscans. Romans were influenced mostly by Greek art in many ways. It was because the variety of paintings, sculptures, and the different style of early architectures presented in every period of Roman history. They had pasted and copied many art works from the early Greek to build up their empire. Although the Etruscans had contributed and influenced the Roman in some ways such as educated them to build fortifications, bridges, drainage systems, and aqueducts but their underst6anding on both the art and language is still limited to the Greek. The differences between the art of Roman and other civilizations were that every Roman arts whether were sculptures or architectures had served some purposes and played certain roles in the daily lives of Roman citizens. For example, Romans love to build small concrete building with the vaulting systems. The small building which was called the bay (Pg. 105). This unique system helps to construct much fine and greatest architecture for Romans such as the Sanctuary of Fortuna Primigenia, the Colosseum and the Basilica of Constantine. The Pantheon of Rome was also another striking example of fine Roman structure. These structures were often used for religion matters, public meetings and entertainment for every Roman citizen. If any Roman citizens wanted to have some fun, they would attend the Colosseum and watched the gladiatorial game or a series of chariot race. If some other citizens wanted to seek God or certain deity, they would likely to go to the Sanctuary of Fortuna Prim igenia. In fact, architectures were significant in the lives of Roman citizens. On the other hand, the Roman sculptures were also significant. They displayed the heritages and traditions for every Romans and played an important role in the history of Rome. The Art of Ancient Rome :: Essays Papers The Art of Ancient Rome The Roman sculptures and architectures were greatly influenced by the Greeks and also some effects by the Etruscans. Romans were influenced mostly by Greek art in many ways. It was because the variety of paintings, sculptures, and the different style of early architectures presented in every period of Roman history. They had pasted and copied many art works from the early Greek to build up their empire. Although the Etruscans had contributed and influenced the Roman in some ways such as educated them to build fortifications, bridges, drainage systems, and aqueducts but their underst6anding on both the art and language is still limited to the Greek. The differences between the art of Roman and other civilizations were that every Roman arts whether were sculptures or architectures had served some purposes and played certain roles in the daily lives of Roman citizens. For example, Romans love to build small concrete building with the vaulting systems. The small building which was called the bay (Pg. 105). This unique system helps to construct much fine and greatest architecture for Romans such as the Sanctuary of Fortuna Primigenia, the Colosseum and the Basilica of Constantine. The Pantheon of Rome was also another striking example of fine Roman structure. These structures were often used for religion matters, public meetings and entertainment for every Roman citizen. If any Roman citizens wanted to have some fun, they would attend the Colosseum and watched the gladiatorial game or a series of chariot race. If some other citizens wanted to seek God or certain deity, they would likely to go to the Sanctuary of Fortuna Prim igenia. In fact, architectures were significant in the lives of Roman citizens. On the other hand, the Roman sculptures were also significant. They displayed the heritages and traditions for every Romans and played an important role in the history of Rome.

Abortion: Women Must Be Given A Choice Essay -- Freedom of Choice, Pro-

This is paper is about the issue of Abortion. I think the discussion of this issue is important because, I think women should have the choice whether to continue with a pregnancy or not. There are a lot of reasons why women have abortions. Here are a few reasons why, rape, or physically not able to carry the pregnancy to full term, or genetic defects. Abortion is a tough decision in its self, women should not have to deal with the worry of the being convicted or condemned because of her choice. There also have been studies done involving â€Å"unwanted children† they end up suffering from physical and psychological damage done by the parent. There is also the issue of the relationship between a husband and wife, especially if the woman was raped, the husband has a hard time dealing with the pregnancy itself and once the child is born the husband does not treat the child as if it was his. Then you have the psychological damage to the woman after being raped, itself. Some may argue that it is morally wrong to have an abortion and a crime. It is considered to be murder. A few years back, it was considered a crime for a woman to have an abortion. Since this was considered a crime many women would seek out â€Å"back alley† doctors to perform an abortion. These were done in unsanitary conditions, sometimes the â€Å"back alley† doctor would mess up the procedure and the woman would either die from this or be unable to conceive later in life. Some would even consider drinking a mixture that would induce a miscarriage, and would end up dying from the mixture. Some women would even cause injury to themselves to induce a miscarriage of the unwanted pregnancy, with metal and wooden objects. Then there is the argument of the church it is... ...rious physical defects. B. Women should have abortions when they want to terminate an unwanted pregnancy and the fetus has serious physical defects. A rule utilitarian would try to answer the same question, which rule will produce more total well-being? In conclusion, a choice needs to be available to prevent the birth of unwanted children, to avoid damage to the child as well as the well-being of women. Preservation of life seems to be a slogan for anti-abortionists. If we turn our backs on women now, it would bring more deaths and illegal and self-induced abortions. Anti-abortionists do not know what it is like to have to make the decision of having an abortion; they have not experienced the situation that some women had to go through. There are arguments on both sides and judgment against people needs to be stopped. Abortion should remain legal,

Critical thinking Essay

1. State the four logically possible ways in which evidentialism could go about justifying its beliefs? Briefly evaluate each of the options. [20] Evidentialism holds four logical possibilities in an attempt to justify their beliefs. There is historical evidence, negative apologetics, minimal evidence, and the Holy Spirit. The first step is Historical Evidence. Evidentialists tend to resort to historical evidence as a very important method (i. e. the resurrection). The reason historical evidences are so important is because, as long as minimal facts (those agreed upon by all) are used, the audience cannot deny the conclusion of the premise. Historical evidence allows for a one-step process for converting one to Christianity. Historical evidences have a lot of credibility. A second step is negative apologetics. This form attempts to debunk those arguments said against Christianity. Negative apologetics defends the faith against outsider claims to Christianities fallacies. A third step is minimal evidences. This is used primarily in reference to the resurrection. In an attempt to prove the legitimacy of the resurrection, an evidentialist would use facts and concepts which all people agree on (i. e. the tomb was empty, eye-witnesses, etc. ) and lead the individual into the conclusion that the resurrection took place. If one accepts these minimal evidences, then the conclusion of the resurrection has to follow. It is important for evidentialists to find common ground with the people whom they are speaking with to prove their point. A fourth step is the recognition of the power of the Holy Spirit. The bible is absolutely clear that it is only through Him that one can be regenerated; it is not by the will of the flesh. Due to this concept, evidentialists understand the importance and reliability they have on the Holy Spirit. It is only Him who can use to evidences to illuminate the heart. These are the four steps of an evidentialist. 2. What is foundationalism? What makes foundationalism in general something which Plantinga calls â€Å"classic foundationalism†? How would Plantinga critique such a view? [25] Foundationalism is a belief which is based on another belief. It is the concept that one belief always has to have a reason to be believed; for it is based off of a previous belief. Evidentialists hold to this method of reasoning, asserting the great importance of always having a defense for one’s beliefs. Plantinga explains this method of reasoning starting from the Enlightenment, and was promoted by Plato, Aristotle, etc. It is referenced as classical because it is old and has been the method of reasoning for a very long time. Plantinga separates himself from this view, believing it to be fallible. While it is important for certain beliefs to be based on rational thought, Plantinga does not agree that all should be. He would claim that there has to be at least one thought or one set of beliefs which are basic. Plantinga explains basic beliefs as those which are not based on a previous belief, but rather accepted through experience or memory (i. e. eating breakfast). Plantinga critics Foundationalism by stating that there has to be at least a certain amount of beliefs which are basic (not based on a previous belief) because all people need a starting place for rationalization. Despite those who hold to Foundationalism, it is important for all to understand that there are always certain beliefs which we take for granted; simply because somebody told us so. We will not have a reason for every belief. 3. Explain Frame’s concept of rationality (the linear progression, narrow versus broad circularity). Explain each concept fully. [10] Frame’s concept of rationality is interesting. The circular explanations of his thoughts are explained as following: My faith is based on my rationality, and my rationality is based on the rationality of God. The reason this is circular is because, if our faith were based on our rationality, and our rationality was based on the rationality of God, one could connect the dots and say that God’s rationality enables our faith. This is the circular reasoning which Frame explains. The linear progression states that, due to God’s rationality, we have faith. As our faith is based on God’s rationality, our rationality is based on our Faith. Hence, our rationality is based on the rationality of God. This linear progression was stated in Frame’s chapter as following: God’s rationality Our Faith our rationality. This is the linear explanation of Frame. 4. How does Bahnsen evaluate Stein’s epistemological criterion – â€Å"one can justify a belief only by the use of logic or reason†? [10] As Stein claims that one needs logic or reason to have a justified belief, Bahnsen accuses Stein of borrowing this concept from the Christian world-view. Before engaging on the grounds of logic and argument, Bahnsen clearly states that the atheistic worldview cannot be based on reason for there is no room for that within the theory of evolution. Due to the fact that one accepts that world view, they cannot begin justifying it based on logic and reason which are fundamentals within the Christian world-view. Bahnsen accuses Stein of borrowing from the Christian world view, making him epistemologically self-aware of his paradox. 5. State three differences between compatibilist and libertarian views of freedom; explain each of the differences. [15] 6. State four reasons why we accept genetic information as being structured or specified. Briefly explain each reason. [20] Genetic information is stated as being structured due to the process of elimination. The first question would be to discover whether it was formed by Law. Due to the fact that it is not contingent, the question of design would fall to the next level which is that of chance. When one questions whether it was done by chance, the immense complexity within the cell eliminates this possibility and brings it to the concept of design. When looking at DNA (A=T, C=D) or proteins (amino acids), and seeing what is required for human life, the immense complexity within the cell would eliminate the possibility of law or chance. It must be structured. Also, the concept of time and fossils do not allow for the immense amount of time demanded by evolutionists for the process of life to have evolved. The more complex we understand the cell to be; the less likely it is that it wasn’t structured or specified.

Race, Class, & Gender

Danielle Karkkainen Prof. Shaleen Seward SOC. 301, Race/Class/Gender Writing Assignment December 4, 2012 â€Å"I am an American,† says over 308,745,538 people in the United States this year (â€Å"2010 Census Data. â€Å") These people originate from everywhere; America is a â€Å"melting pot† of culture, and that can unfortunately cause social inequalities to arise through the Matrix of Domination, a theory that mirrors the intersectionality of race, class, and gender, as coauthor of Race, Class, & Gender, an Anthology Patricia Hill Collins claims (Andersen, and Collins xi-xiii. These two terms give label to the commonplace phenomena of race, class, and gender work within a system of social relationships. The understanding of people from other cultures has grown in many ways over the history of the United States. America is starting to realize that the ethnocentric, or judging of others culture through the values of their own, is no longer an acceptable way to approa ch others. There is still a long way to go to more firmly develop a country with a general appreciation of diversity and inclusive thought.Knowledge is the power that will keep populations in peaceful, cultural awareness and harmonious equality. Anderson and Collins share many views of American life and morality through the different cultural perspectives of its citizens (and noncitizens. ) These articles prove that race, class, and gender all play separate, dynamic roles in the interrelated origins of discrimination. In the article, The Culture of Black Femininity and School Success, the realization that black women have historically been raised to consciously be more aggressively determined to succeed as they had the least amount of power in the education system.The conflict between young, black females and school officials usually ended up in a positive social change because the understanding that their race, class, and gender is constantly pinned up against them (Lewis, Mueller, and et al 187-193. ) In our patriarchal society, women lack power. In addition to that, these women are African American, which creates more issues in fighting against discrimination from those who have more power, such as a potential employer. Speaking of employment, black women in America generally come from a lower-class background, which works against them in gaining power to change their status in life.The people with power in America are generally the ones who don't have issues obtaining wealth or status. This social construct has perpetuated many centuries, and today, it is seen most clearly by the white, educated males who are educated to become those with the power, that is, the white-collar employers and employees. On the flip-side of this case, minorities are educated in technical schools often, those with blue-collar or lower status jobs. For this, America has adopted laws like Affirmative Action as a protective measure to eliminate discrimination issues in the workplac e.Some people think this law is unnecessary as â€Å"America means equality for all† however, this color-blind approach keeps those with the white privilege in ignorance (Gallagher 91-95. ) Inclusive thinking is necessary from a young age to create a more accepting atmosphere and society within the United States. To teach these concepts, the hidden agenda initiated from toddler-age on, which keeps the powerless under the thumb of the powerful must be eliminated. Understanding and accepting differences will be the easiest and most valuable, long-lasting way to boost the position of the powerless, i. . the minorities of America. Only when an equal percentage of minorities and Caucasian people obtain degrees and sufficient income will equality be a tangible possibility. American educational facilities have adopted the â€Å"Black History Month† as a role model for inclusion, however, why a single minority of a population have a single month of history created to what seem s like a pacification of the lack of recognition of the importance of African Americans in America since the country's birth. The hidden curriculum keeps social constructions of discrimination alive in our schools.We have a long way to go, as author Jeanne Theoharis proves in her article, â€Å"I Hate It When People Treat Me Like a Fxxx-up† the students of color in one school (as well, assumed in other schools) received unequal treatment, services, and materials because school officials believed the students did not care about their education. However, the minority students kept a journal of how important their education was and the tolerance of the unfair treatment toward the minorities was exposed and corrected (Theoharis 409. The idea that minorities, particularly African American, do not care about their education or are a â€Å"problem population† because of their race, and the typical disadvantages that come along with that is primitive. From the days of Harriet Tubman and slavery, to the powerful resolution of Rosa Parks, to the incredible civil rights acts in the 1960's, to the most wealthy woman in America being African American, black people have changed their face and the face of our history throughout time. African Americans have a type of double consciousness created by society.The majority (white people,) have created a belief shared amongst much of the black population on some kind of level. This perspective is that of an acceptance of a secondary race and not as worthy as Caucasians. The other perspective that may be what powers the young, black female in particular as aforementioned is that of strength and faith. The African American community has always had a strong connection with one another, yet excluded from the mainstream of America. In the days of slavery, the seeds of this double consciousness were planted in the African American culture.Upon rowing on overcrowded ships, ill with plague, and maliciously beaten by the whit e man, Blacks began to see themselves as white people did- property. This was the lowest point in African American history, and many black people rose as a type of â€Å"Over-Man† in order to save their people's culture and lives. Harriet Tubman saved hundreds of different African Americans from slavery by hiding them in an underground tunnel to the more free North, which was the first step in abolishing slavery by the African American population.Many years after slavery of African Americans ended, Jim Crow laws still segregated the minority group from the rest of society. Jim Crow laws were not necessarily legal, nor written, but they were implied, and explicitly enforced. These laws kept the less powerful African Americans away from and in service to white Americans. In the 1940's and 1950's, America's law of the land was â€Å"Separate but Equal,† meaning there were separate areas for facilities, separate lines for tickets, restricted seating, etc. This was further obvious through the lack of proper education for African Americans.If Jim Crow laws were broken, African Americans were severely punished. This could have mean hate beatings, lynching, or imprisonment. Representation of African Americans was entirely lacking and causing a rising tension between the rivaling African Americans and white Americans. With rising violence and aggression, leaders such as Malcolm X and Rev. Dr. Martin Luther King, Jr. arose with two separate types of action calls for African Americans. Muslim activist Malcolm X proposed progression at any cost.Linked with the Black Panthers, a lower-class black activist group, violence was encouraged if peace did not reap reward and cost this leader his life. This caused many riots, resulting in police brutality and discrimination towards people of color. The Hammurabi-like code â€Å"an eye for an eye† approach does not work when attempting for understanding and acceptance. For this, Martin Luther King proposed a so lution to the racial discrimination to end. This was to keep a steady, calm head and proceed with absolute resolution to positive social change and peaceful rioting.This approach seemed to work better, although only with complete determination and self-control. After many marches, protests, and exchanges, as well as Dr. King's assassination, the power of black Americans was starting to be recognized by the world. The Equal Employment Opportunity Committee was created in 1967 to assist minorities receive the jobs they deserve, reviewing and protecting applicants from employer discrimination. This created over 4,000 injuries in ensuing riots and a revived call to action for equal treatment of minorities (â€Å"Jackson Sun. ) This was the result of yet another attempt at equality for all American citizens. However, this attempt joined forces with the Affirmative Action law President John F. Kennedy created in order to stop racism bleeding into the employment world. Giving black Americ ans more power, the social class of African Americans rose for a decade before hitting a bump in the progression of African American historical timeline when crack cocaine hit the streets along with the influx of HIV/AIDS. African Americans were amongst the hardest hit by these two pandemics.Bringing African American morality down, and degrading back to the poverty lifestyle, gangs boomed, creating a family unit and source of income for many urban African Americans. In the 1990's, gang violence skyrocketed. In direct opposition, so did police brutality, particularly of African Americans. The teachings of gang members grew exponentially through the powerful words of American rap by gangsters like Tupac Shakur and Biggie Smalls, who both grew up in the slums of opposing American coasts and shared the horrific life occurrences they witnessed or took part in.Not only did these artists glamorize the thug lifestyle, but the women in the music videos of these artists created a further degr adation of females as sexual objects, not humans to be respected. Tupac addressed these issues with his poetry: â€Å"I see no changes wake up in the morning and I ask myself Is life worth living should I blast myself? I'm tired of bein' poor & even worse I'm black My stomach hurts so I'm lookin' for a purse to snatch Cops give a damn about a negro Pull the trigger kill a ***** he's a hero Give the crack to the kids who the hell cares One less hungry mouth on the welfareFirst ship 'em dope & let 'em deal the brothers Give 'em guns step back watch 'em kill each other It's time to fight back that's what Huey said† (Changes. ) This is an explicit example of the war-like lifestyle African Americans maintained in the streets of urban centers. Police officers and government officials were discriminating against African Americans more than any other minority. The consistent oppression of black people lead by police roused many riots. Perhaps the most well-known of all instigators of civil rights call to actions is the infamous 1992 Rodney King beating.Four police officers beat Rodney King, a mad guilty of a DUI until he had broken 11 facial bones, among other injuries (â€Å"Rodney King. â€Å") Americans were outraged by the unnecessary brutal treatment of this man and deemed it an extreme example of police discrimination. This tension between African Americans and police officers created 53 deaths, 2,383 injuries, more than 7,000 fires, damage to 3,100 businesses, and nearly $1 billion in financial losses (â€Å"Rodney King. â€Å") Finally, African Americans were making their case for equality known.The United States has just re-elected Democrat, Barack Obama for a second term in office. This man is half African American, half Caucasian. It is almost unfathomable that we finally have a man of color in the Oval Office upon seeing the constant failures of activists who desire to see equality for all. These â€Å"failures† are not what they seem, as collectively, they catapulted African Americans to a much more comfortable position in the United States. Just because our President is half black does not mean the fight for African American equality is over.Unfortunately, there are still plenty of hate crimes heard in the headlines are the country to this day. African Americans are gaining status in society now that there are much more firm laws in place deterring employers, instructors, or officials to discriminate based on race, class, gender, or orientation. In the near future, the minorities of America will no longer be considered the minority as our global as well as country-wide population is ever-changing and increasingly becoming more well-rounded.Hopefully, this will assist in eliminating the hate crimes, prejudice, and discrimination against those who do not have the luxury of inherently obtaining the white privilege. Understanding that race, class, and gender all works for and against us constantly due to social constr uct will create a more positive awareness of the importance equality and the beauty of each individual's unique qualities, experiences, and characters. Race, class, and gender still remains unequal amongst American individuals, so teaching positive social change and appreciation of a multicultural society will always remain a necessity.Works Cited Andersen, Margaret, and Patricia Collins. Race, Class, & Gender. 8th ed. . Belmont: Wadsworth Cengage Learning, 2010. xi-xiii. Print. Gallagher, Charles. â€Å"Color-Blind Privilege. † Trans. Array Race, Class, & Gender. Margaret Anderson and Patricia Collins. 8th ed. Belmont: Wadsworth & Cengage Learning, 2010. 91-95. Print. Lewis, R. L, Jennifer Mueller, et al. â€Å"The Culture of Black Femininity and School Success. † Trans. Array Race, Class, & Gender. Margaret Andersen and Patricia Collins. 8th ed.Belmont: Wadsworth & Cengage Learning, 2010. 187-193. Print. â€Å"National Civil Rights Timeline. † Jackson Sun [Jac kson] 2003, n. pag. Web. 2 Dec. 2012. . â€Å"Rodney King. † 2012. . Shakur, Tupac, writ. Changes. 1998. Song. 1 Dec 2012. Theoharis, Jeanne. â€Å"I Hate It When People Treat Me Like a F&up. † Trans. Array Race, Class, & Gender. Margaret Andersen and Patricia Collins. 8th ed. Belmont: Wadsworth & Cengage Learning, 2010. Print. United States. U. S. Census Bureau. 2010 Census Data. Washington, D. C. : , 2012. Web. .

Case study Essay Example | Topics and Well Written Essays - 500 words - 18

Case study - Essay Example Finally, as analyzers, Coke continue to undertake research and scan the environment for changes in demands and customers’ needs and preferences. Porter’s framework uses the five forces: rivalry, supplier power, buyer power, threat of substitutes and threat of new entrants. Coke’s success in surpassing the performance of its competitors has been due to their continued commitment to review these five forces and determine strategies would effectively address defined threats and risks and tap existing opportunities. innovative and competitive strategies, and responding to the needs of the clientele have contributed to their leadership in a global scale. By consistently delivering high quality and affordable products, coupled with effective strategies for promotions, place, and price, Coke has sustained market profitability and assumed competitive advantage over its competitors. The most appropriate competitive strategy that would allow an organization to develop a sustainable competitive advantage is offering a product with distinct competency that is difficult to copy by competitors. For Coke, their secret formula for the classic Coke had remained confidential and no competitor could copy or closely resemble the distinct taste that made Coke number 1. For Butler, the design strategy that would provide a consistency in Coke’s brand should apply the strategies as defender, prospector and analyzer, in creating a unified design for the global market. Butler’s evaluation of the 450 brands should streamline, delete, replace and maintain only those that are clearly identifiable to Coke. A unified and consistent brand would actually minimize costs and thereby maximize revenues that would further increase Coke’s financial performance and success. The competitive strategies have been successful for Coke due to their ability to implement different strategies as deemed appropriate for the